Business Owner Upper Funnel
You'll be responsible for understanding our customers' needs and leading the process of designing digital solutions to meet those needs, as easily as possible.
At Vueling, we love things to happen. We always try to go one step further and do it better. More than a job – it's a way of life.
That's why we work together as a team made up of talented and passionate people, collaborating, supporting and complementing each other.
We are one of Europe’s leading low-cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy.
Job Purpose
Vueling digital channels receive millions of visits every month. The BO for Upper Funnel has the responsibility for understanding their needs and leading the process of designing digital solutions to meet those needs, as easily as possible.
Main Responsibilities - Tasks
- Defining and securing sign-off for product team business success metrics, aligned with department and company goals.
- Creation and iteration of the product vision for Upper Funnel.
- Analysing and prioritizing the product backlog together with the product team.
- Lead and manage the product team discovery process and maintain the product roadmap.
- Work together with different business and data stakeholders to conceptualize, define, design, develop and deliver initiatives that help achieve business success metrics.
- Nurture and develop key stakeholder relationships.Analysis and coordination with product support team, including UX Research, Product Analytics, UXUI Design & Content.
- Work together with our MarTech team to ensure that existing SaaS tools work to maximum capacity within Upper Funnel, and scope requirements for new tools.
- Advocate Digital Product Discovery in other areas of the company when working with stakeholders.
- Monitoring on a weekly, monthly & tri-monthly basis of product KPI’s and understanding the impact of customer feedback, design system evolution, UX research & product analytics outputs that influence product team.
- Keeping up-to-date documented knowledge of the competitor landscape & the e-commerce landscape.
Main Relationships
- Digital leadership
- VY tech
- Traffic Acquisition team
- Digital UX team
- UX Research team
- MarTech specialist
- Branding & Marketing
Education
- Relevant education will be valued.
Experience
- 5+ years of continuous work-related experience, including at least 2 years’ experience in Digital UX, UX Research, project management or product analytics.
Competencies
Demonstrable knowledge and experience with some/ all of the following:
- Google Analytics.
- Voice of customer tools and market research.
- AB Testing & Personalization tools.
- User research.
- Agile product development.
- Digital KPIs.
- Prior experience working within Agile teams.
- Ability to interpret and take actions from the results of detailed analysis.
- Ability to detail significant involvement with product management and / or project coordination.
- Effective verbal and written communication skills especially where it concerns presenting new concepts, research findings, and business outcomes to various groups.
Languages
- English: B2
- Spanish: B2 - ideally
Location
Viladecans (Barcelona).
Level
Individual Contributor 5 - TEC
Our benefits 💛
Every single person who works with us is unique. And we want your experience of working at Vueling to be just as unique. Our employee benefits include staff travel, discounts, flexible working model and much more! Want to learn more? click here

We have won the award for the “Best Low-Cost Airline in Europe 2021” at the Skytrax World Airline Awards, the world’s largest annual airline passenger satisfaction survey. We will continue to work hard to always offer the best customer experience!
- Department
- Commercial, Network & Strategy
- Locations
- Viladecans - Barcelona
Viladecans - Barcelona
Some of our benefits
-
Staff travel
-
Employee discounts
-
Flex Benefits
Why work with us?
At Vueling, we love things to happen. We always try to go one step further and do it better. More than a job – it's a way of life.
That's why we work together as a team made up of talented and passionate people, collaborating, supporting and complementing each other.
About Vueling
We are one of Europe’s leading low-cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy.
Business Owner Upper Funnel
You'll be responsible for understanding our customers' needs and leading the process of designing digital solutions to meet those needs, as easily as possible.
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