Welcome to this recruitment process with Vueling!

Applying is your first step to having the opportunity to join the first Top Employer airline in Europe. We hope the information you find here encourages you to apply so we can get to know you and stay connected.

Let's start by getting to know us better!

At Vueling, we love things to happen. We always do our best to go one step further and do it better. We invite our people to celebrate their unique strengths, work as a team to overcome challenges and achieve their goals for the greater good.

Our team is made of great professionals. Great and passionate people who collaborate, support and complement each other's skills.

We are one of Europe's leading low-cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy.

 Job Purpose

At Vueling, we aim to revolutionize our social media presence by implementing innovative strategies that will improve our impact as market leaders. To achieve this, we are seeking a Social Media Manager who will lead the development of a new innovative social media strategy, driving impactful change and elevating our brand to greater success.

We are looking for a talented Social Media Manager to create the strategy and content creation for Vueling Airlines social media accounts worldwide.

The Social Media Manager will be a key player in amplifying Vueling brand and driving business growth through innovative social media strategies. This role requires a passionate and data-driven individual who can craft compelling content, build strong community relationships, and deliver impactful results across all major social platforms.

This includes crafting platform-specific content strategies, producing impactful digital assets and maintaining a consistent, engaging tone of voice across all touchpoints. A key priority will be growing and nurturing Vueling’s social media presence, building meaningful connections and actively managing community interactions. Above this, building meaningful connections with our travelers/ users audience. 

Main Responsibilities - Tasks

1. Develop and execute Social Media Strategy

• Define and refine social media strategies aligned with Vueling's overall brand goals.
• Develop and implement channel-specific strategies for platforms like Instagram and Tiktok, but also X, Youtube and Linkedin.
• Maintain and evolve the tone of voice across digital platforms to align with brand identity

2. Content Creation and Management

• Manage Vueling social media team, which includes content creators, community managers and reporting team members
• Create engaging and high-quality social media content (text, images, video) that aligns with brand guidelines.
• Manage the social media content calendar, ensuring timely and consistent posting.
• Collaborate with creative teams and agencies to produce innovative and impactful content.
• Generate compelling digital content packages and campaigns for brand partners (sports partners as FCB Femení, Athletic de Bilbao or music festivals as Cruïlla and BBK).
• Campaign management: plan and execute successful social media marketing campaigns to promote Vueling products, events, and initiatives.

3. Performance Tracking & Optimization

• Track and analyze key social media metrics (reach, engagement, conversions) to measure campaign performance.
• Identify areas for improvement and optimize social media strategies accordingly.
• Lead social media tools as Sprinkler and social media partners and agencies with a data-driven mindset.

4. Brand Advocacy

• Represent Vueling's brand consistently and positively across all social media channels.
• Stay up-to-date on social media trends, best practices, and platform updates.
• Be reactive, flexible and productive on social media out-of-plan communications.

Education

• Bachelor’s degree in Business, Marketing, Communication, or related fields.
• Master’s degree in Digital Marketing, Marketing Management, MBA, or related areas.
  

Experience 

• 7 to 10 years of experience in similar roles, a proven track record of success in managing and growing social media channels. Continuously analyze and enhance performance across all digital Vueling platforms ensuring relevance.
• Strong understanding of social media platforms and their algorithms.
• Experience with social media analytics and reporting tools.
• Creative and innovative thinker with a passion for social media.
• Strong project management and organizational skills. Ability to work as a team leader and with other areas.
• Essential experience in the Spanish market and preferably in the Catalan market. Knowledge of the French and UK markets is a plus.
• Strong data analysis and metrics skills, using insights to optimize social media performance and guide strategic decisions.
• Excellent oral and written communication skills, with the ability to communicate strategies and report results effectively within the organization.
• In-depth knowledge of social media trends and best practices, including account management on platforms like Instagram and TikTok.
• Creativity and strategic thinking, with a focus on content planning aligned with the brand identity.
• Collaborative mindset and results-oriented attitude, with a willingness to actively engage in team projects.

Competencies 

• Proactive leader, able to make things happen. Capable of driving initiatives forward, taking ownership, and turning ideas into actionable results while inspiring others to follow through and achieve shared goals.
• Collaborative Team Player. Ability to work cross-functionally with communication, performance and product teams, as external partners, to develop and execute integrated campaigns.
• Excellent written and verbal communication skills.
• Driven by adaptability and innovation. Ability to stay ahead of social media trends, adapt to new tools and implement creative strategies to keep Vueling at the forefront of digital engagement in the airlines space/ category.
• Results-Oriented. A proactive, data-driven mindset with the ability to track KPIs and optimize strategies based on insight to drive engagement and growth.

Languages 

• Spanish C1
• English C1

Other 

• Experience in digital marketing and social media management, developing successful strategies for relevant brands.
• Proven experience in leading and managing social media teams and collaborating with external agencies.
• Ability to coordinate international projects, with cultural sensitivity and adaptability to different markets.
• Experience in planning and executing influencer campaigns.

Location

Viladecans HC - Barcelona 

We are the only Top Employer airline in Europe

For the second year running, Vueling is the only European airline and the only low-cost airline in the world to obtain this certification. The Top Employers Institute programme certifies organisations based on the participation and results of their HR Best Practices Survey. This survey covers six HR domains consisting of 20 topics including People Strategy, Work Environment, Talent Acquisition, Learning, Diversity, Equity & Inclusion, Wellbeing and more.

🟡 #FlyToYourFullPotential

Every single person who works with us is unique. Join us is accepting the invite to fly to your full potential through self-development and pursuing your professional passion. Our employee value proposition and benefits include staff travel, discounts, a flexible working model, and more! Want to learn more? Click here.

🟡 Our Culture 

We thrive on teamwork and collaboration. Joining our team means being part of a cohesive unit that works together, shares knowledge, and supports each other.

Our positive working atmosphere is unique and essential to our productivity and growth. You'll be surrounded by diverse and dynamic professionals. We are passionate about what we do: Connecting People and Places! Learn more about our Mission, Vision, & Values.

🟡 Our Recruitment Process 

Your experience as a candidate is critical for us. We firmly believe that understanding our process will alleviate anxiety and ignite your passion for this extraordinary experience! Please take a closer look at how our process works.