COMMERCIAL STRATEGY & PLANNING MANAGER
At Vueling, we connect people, places and opportunities ✈️
As part of the IAG Group, we are one of Europe’s leading airlines, serving around 250 routes across 30 countries and welcoming millions of customers every year. With more than 5,000 employees, Vueling is the only European airline recognized as a Top Employer for three consecutive years. Driven by innovation, collaboration, and a commitment to sustainability, we are shaping the future of aviation while creating an environment where our people can grow, contribute, and make an impact.
Mission
Support the definition, planning, and execution of Vueling’s commercial strategy, translating long-term business objectives into actionable initiatives, commercial roadmaps, and channel performance targets. The role is responsible for driving cross-functional alignment across Sales, Distribution, Revenue Management, Digital, Marketing, and Customer Experience teams to ensure sustainable revenue growth, enhanced market competitiveness, and the successful delivery of strategic priorities.
The ideal candidate will have a strong background in data analysis, business intelligence, data-driven decision making, and commercial and sales strategy development, with the ability to translate insights into business actions and measurable commercial outcomes. In addition, the candidate should have experience using Artificial Intelligence (AI) tools and methodologies, including Generative AI, predictive analytics, machine learning applications, and AI-powered business solutions, to improve business processes, enhance decision making, and drive commercial performance.
Tasks & Responsibilities
Define and maintain Vueling's three-year Commercial Strategy and annual Commercial Roadmap, establishing priorities, sales channel objectives and market plans across B2C and B2B businesses.
Translate corporate objectives into strategic initiatives, business plans and measurable commercial targets.
Coordinate and align initiatives across Revenue Management, Digital, Sales & Distribution, Marketing, Loyalty, Product and Customer Experience teams.
Lead cross-functional strategic projects, including new product launches, commercial proposition enhancements, competitive responses and channel development initiatives.
Conduct market analysis, customer research and competitive benchmarking to identify growth opportunities, emerging trends and strategic risks.
Develop business cases, financial models, scenario analyses and strategic recommendations to support executive decision-making.
Establish governance frameworks, planning methodologies and prioritisation processes for commercial initiatives.
Monitor initiatives, track KPIs, assess risks and provide performance updates to senior leadership and executive committees.
Collaborate with Finance, Network Planning, Transformation, Data & Technology and other corporate functions to ensure strategic alignment and execution excellence.
Manage relationships with external stakeholders, including IAG Strategy teams, research agencies, consulting firms, industry associations and strategic partners.
Identify, assess and support the implementation of new business models, strategic partnerships and revenue-generating opportunities.
Prepare and present executive-level recommendations, influencing decision-making at Commercial Leadership Team and Management Committee level.
Academic Background
Bachelor's Degree in Business Administration, Economics, Engineering or a related field.
Postgraduate qualification (MBA or Master's Degree) in Strategy, Finance, Business Transformation, Innovation or Commercial Management is highly valued.
Fluent English and Spanish (C1 level or equivalent).
Experience
5 to 8 years of experience in Commercial Strategy, Corporate Strategy, Management Consulting, Revenue Management, Business Planning or similar analytical and strategic functions.
Proven experience leading cross-functional initiatives involving multiple business stakeholders.
Experience using Artificial Intelligence tools and methodologies (e.g., Generative AI, predictive analytics, machine learning applications, or AI-powered business solutions) to improve business processes and commercial performance.
Strong track record developing business cases, strategic analyses and executive-level recommendations.
Experience influencing stakeholders in matrix organisations without direct authority.
Demonstrated ability to translate strategy into actionable roadmaps and execution plans.
Experience managing complex and ambiguous business challenges through structured problem solving.
Previous exposure to aviation, travel, e-commerce, digital businesses, consulting or corporate strategy environments will be considered a strong advantage.
Skills
Strategic & Analytical Skills
Commercial strategy development and long-term business planning.
Strategic thinking and structured problem solving.
Market analysis, customer insights and competitive intelligence.
Financial modelling, forecasting, scenario analysis and business case development.
Data-driven decision-making and performance measurement.
KPI definition and strategic initiative evaluation.
Project & Stakeholder Management
Cross-functional leadership and alignment.
Project governance and strategic programme management.
Influencing and stakeholder management in complex matrix organisations.
Change management and organisational coordination.
Prioritisation and decision-making support.
Communication & Presentation
Executive storytelling and presentation skills.
Ability to communicate complex analyses clearly to senior audiences.
Strong written and verbal communication skills in English and Spanish.
Negotiation and relationship-building capabilities.
Technical Skills
Advanced Excel for modelling and business analysis.
Advanced PowerPoint for executive presentations.
Knowledge of data visualisation and BI tools is desirable.
Familiarity with AI-enabled tools and commercial planning technologies is a plus.
💛 Vueling Values
Our values are what we believe in, what we stand for and how we behave.
Make it happen
Make it better
Make it safe
Make it cost-focused
Make it customer-oriented
Win together
Vueling is committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other status.
- Department
- Commercial
- Location
- Viladecans - Barcelona
- Employment type
- Full-time
- Employment level
- Sales Workers
Viladecans - Barcelona
Fly to Your Full Potential
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Being part of IAG Group
At Vueling, we're not just any airline - we're part of the IAG group, which means you've got plenty of chances to grow and develop your career within the group. Join us at Vueling and be a part of this exciting journey.
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Our work environment
We know that a good working environment is vital to foster employee engagement, productivity and overall wellbeing. Our spaces reflect our energy and innovative spirit to provide a welcoming and pleasant working environment.
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Great Professionals. Great people.
Our team is not only made up of experts in their field, but also of people who inspire and uplift those around them. The perfect combination that makes a positive impact on our work
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Opportunities for training and development
We offer each person who joins our team the opportunity to grow, to develop, to learn. Because we believe in people, in their talent, we want to see them shine, being their best professional version.
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Our benefits
Flight benefits: Our team get ready to start flying by booking benefit flights as soon as joining us.
Variable compensation: To add to the fixed compensation, our team have variable compensation according to your role, company and individual performance.
Vueling Flex: We know life changes, so we are able to adjust our benefits each year to your personal and family situation – Health insurance, training, transportation and much more.
Vueling Discounts: We know there is also more to life than work. That's why we have access to our discount platform where we can find more than 400 offers in different categories such as travel, shopping, training, and many more!
Make it Healthy: Our programme focuses on our team and our well-being! It includes: Gym, Nutrition, Physiotherapy, Acupuncture, Psychology support, Medical service, etc.
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Diversity & Inclusion
With a team of more than 60 nationalities and more than 51% of the positions occupied by women, there is no doubt that we have the perfect scenario for growth and innovation.
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Commitment with sustainability
At our core, we are a sustainable-oriented company, dedicated to reducing our environmental impact. Through the use of Sustainable Aviation Fuels (SAF) and the efficiency of our fleet, we actively contribute to achieving our Net Zero 2050 goal.
At Vueling, we invite you to fly to your full potential through self-development and pursuing your professional passion. We invite you to celebrate your unique strengths, work as a team to overcome challenges and achieve your goals for the greater good.
We practice our values every day, create the best working environment and are ready to support you with what you need to shine and make us shine with you.
About Vueling
We're one of the top ten companies in Catalonia, and we're part of IAG, one of the world's leading aviation groups.
We are one of Europe’s leading low-cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy.
We fly direct to over 140 destinations in 30 countries in Europe, North Africa and the Middle East.
As part of IAG, we’ve led the way in setting a target of zero net emissions by 2050.
Our purpose is about more than just providing a transport service; it's about connecting to new adventures, reunions, firsts.
It's about who we are.