Customer Research & Trends Specialist
Conduct in-depth research and analysis across the airline industry and other relevant sectors, to provide actionable insights that drive operational efficiencies and enhanced customer satisfaction.
Welcome to this recruitment process with Vueling!
Applying is your first step to having the opportunity to join the first Top Employer airline in Europe. We hope the information you find here encourages you to apply so we can get to know you and stay connected.
Let's start by getting to know us better!
At Vueling, we love things to happen. We always do our best to go one step further and do it better. We invite our people to celebrate their unique strengths, work as a team to overcome challenges and achieve their goals for the greater good.
Our team is made of great professionals. Great and passionate people who collaborate, support and complement each other's skills.
We are one of Europe's leading low-cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy.
Job Purpose
Conduct in-depth research, benchmarking, and trend analysis by applying both qualitative and quantitative methodologies across the airline industry and other relevant sectors, in alignment with organisational strategic priorities, customer experience transformation goals, and structured data-driven decision-making frameworks, in order to provide actionable insights that drive continuous improvement, operational efficiencies, cost-effectiveness, and enhanced customer satisfaction.
Main Accountabilities
- Provide a comparative understanding of industry-leading practices, highlighting opportunities for the organisation to enhance its customer journey and streamline processes.
- Generate reliable, data-backed insights that help validate and refine business strategies, ensuring that customer experience initiatives are grounded in empirical evidence.
- Facilitate informed decision-making by delivering well-structured, insight-driven reports that translate complex data into strategic recommendations
- Ensure that research efforts directly support ongoing projects, cost-efficiency initiatives, and long-term transformation objectives.
- Keep the organisation informed of external factors that may impact customer experience and competitiveness, allowing for proactive adjustments in strategy.
- Provide flexible, targeted research outputs that assist leadership in making data-driven business decisions within tight timeframes.
- Expand the organisation’s research capabilities and improve benchmarking accuracy by leveraging external expertise and comparative datasets.
- Reduce implementation risks by validating the feasibility, impact, and scalability of new initiatives based on controlled trials and early- stage analysis.
- Introduce fresh perspectives and innovative solutions that differentiate the organisation’s customer experience strategy.
- Enhance the reliability, comparability, and credibility of benchmarking insights, making research outcomes more actionable and sustainable.
- Create a forward-thinking research agenda that keeps the organisation ahead of customer trends and industry developments.
Main Responsibilities - Tasks
- Conduct comprehensive benchmarking studies against competitors, the airline industry, and other customer-focused sectors, identifying best practices and innovative approaches that can be adapted to improve customer experience and operational efficiency.
- Design and implement structured qualitative and quantitative research methodologies, including surveys, focus groups, structured interviews, statistical modelling, and observational studies, to evaluate customer experience, operational processes, and strategic developments.
- Compile and synthesise research findings into comprehensive reports, executive summaries, and visually compelling presentations, ensuring clarity, relevance, and direct applicability for senior stakeholders and decision-makers.
- Travel as required to conduct first-hand benchmarking exercises, including on-site evaluations, mystery shopping, competitor service assessments, and direct customer interaction studies.
- Collaborate closely with internal stakeholders, including customer programme managers, commercial teams, finance, and operational leads, to align research initiatives with strategic business priorities.
- Continuously monitor industry trends, technological advancements, regulatory developments, and consumer behaviour shifts, proactively identifying emerging opportunities and risks.
- Support ad-hoc research requests from senior leadership and key departments, customising insights to meet specific strategic needs.
- Establish and maintain external relationships with research
institutions, benchmarking bodies, and industry organisations to facilitate data access, collaborative studies, and continuous knowledge exchange. - Lead structured pilot studies that test new customer experience concepts, process changes, or service improvements before full- scale implementation.
Assess the relevance and applicability of best practices from outside the airline industry, identifying transferable innovations that can enhance service delivery, digital interactions, and operational efficiency. - Refine and standardise research methodologies, ensuring consistency in data collection, analysis, and reporting processes.
- Proactively recommend new areas of investigation and emerging topics that could improve the organisation’s understanding of customer behaviours, preferences, and expectations.
- Contribute to the creation of a centralised knowledge repository, consolidating research findings, case studies, and benchmarking reports for easy access and ongoing reference
Main Relationships
- Customer Insights & Data Team – To integrate benchmarking insights into broader customer experience performance analysis and business intelligence.
- Customer Business Peformance Team – To provide research support for cost-efficiency projects, ensuring that commercial decisions are backed by competitive benchmarking data.
- Customer Programme Management – To align research outputs with ongoing customer transformation projects and strategic initiatives.
- Finance Team – To contribute research insights that support financial modelling, cost evaluations, and customer investment planning.
- Operations Team – To assess the operational feasibility of customer experience improvements based on benchmarking insights.
- Senior Leadership Team – To provide executive-level research briefings and data-driven recommendations that inform high-level decision-making.
- Benchmarking Networks and Research Institutions – To exchange industry knowledge, obtain external datasets, and collaborate on comparative studies.
- Industry Associations and Regulatory Bodies – To stay informed about industry shifts, compliance updates, and global best practices in customer experience.
- Suppliers and Service Providers – To understand emerging technological advancements and service innovations that could impact customer journey improvements.
Education
- Degree in Business Administration, Market Research, Economics, Data Science, Sociology, or a related field.
- Familiarity with competitive analysis frameworks and benchmarking best practices.
- Strong proficiency in qualitative and quantitative research techniques.
- Understanding of customer behaviour analytics and industry-specific service evaluation models.
- Familiarity with data visualisation platforms (e.g. Tableau, Power BI).
- Familiarity with statistical tools (e.g. SPSS, R, Python) is desirable but not essential.
- Knowledge of customer experience trends, both within and outside the airline industry.
- Excellent report writing and presentation skills, with a focus on storytelling and data visualisation.
Experience
- Minimum 2 years of experience in market research, benchmarking, customer insights, or a related analytical role.
- Experience conducting both qualitative and quantitative research, including advanced survey methodologies and statistical modelling.
- Experience in benchmarking projects, competitive intelligence, or market research initiatives.
- Exposure to field research, mystery shopping, or direct competitor analysis.
- Experience collaborating with cross-functional teams to align research with business priorities.
- Demonstrated ability to travel and conduct on-site research activities.
- Strong stakeholder management skills, with experience presenting findings to senior leadership.
Languages
Fluency in English and Spanish.
Location
Viladecans (Barcelona)
Level
Individual Contributor 5
We are the only Top Employer airline in Europe
For the second year running, Vueling is the only European airline and the only low-cost airline in the world to obtain this certification. The Top Employers Institute programme certifies organisations based on the participation and results of their HR Best Practices Survey. This survey covers six HR domains consisting of 20 topics including People Strategy, Work Environment, Talent Acquisition, Learning, Diversity, Equity & Inclusion, Wellbeing and more.

🟡 #FlyToYourFullPotential
Every single person who works with us is unique. Join us is accepting the invite to fly to your full potential through self-development and pursuing your professional passion. Our employee value proposition and benefits include staff travel, discounts, a flexible working model, and more! Want to learn more? Click here.
🟡 Our Culture
We thrive on teamwork and collaboration. Joining our team means being part of a cohesive unit that works together, shares knowledge, and supports each other.
Our positive working atmosphere is unique and essential to our productivity and growth. You'll be surrounded by diverse and dynamic professionals. We are passionate about what we do: Connecting People and Places! Learn more about our Mission, Vision, & Values.
🟡 Our Recruitment Process
Your experience as a candidate is critical for us. We firmly believe that understanding our process will alleviate anxiety and ignite your passion for this extraordinary experience! Please take a closer look at how our process works.
- Department
- Customer
- Locations
- Viladecans - Barcelona
Viladecans - Barcelona
Fly to Your Full Potential
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Being part of IAG Group
At Vueling, we're not just any airline - we're part of the IAG group, which means you've got plenty of chances to grow and develop your career within the group. Join us at Vueling and be a part of this exciting journey.
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Our work environment
We know that a good working environment is vital to foster employee engagement, productivity and overall wellbeing. Our spaces reflect our energy and innovative spirit to provide a welcoming and pleasant working environment.
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Great Professionals. Great people.
Our team is not only made up of experts in their field, but also of people who inspire and uplift those around them. The perfect combination that makes a positive impact on our work
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Opportunities for training and development
We offer each person who joins our team the opportunity to grow, to develop, to learn. Because we believe in people, in their talent, we want to see them shine, being their best professional version.
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Our benefits
Flight benefits: Our team get ready to start flying by booking benefit flights as soon as joining us.
Variable compensation: To add to the fixed compensation, our team have variable compensation according to your role, company and individual performance.
Vueling Flex: We know life changes, so we are able to adjust our benefits each year to your personal and family situation – Health insurance, training, transportation and much more.
Vueling Discounts: We know there is also more to life than work. That's why we have access to our discount platform where we can find more than 400 offers in different categories such as travel, shopping, training, and many more!
Make it Healthy: Our programme focuses on our team and our well-being! It includes: Gym, Nutrition, Physiotherapy, Acupuncture, Psychology support, Medical service, etc.
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Diversity & Inclusion
With a team of more than 60 nationalities and more than 51% of the positions occupied by women, there is no doubt that we have the perfect scenario for growth and innovation.
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Commitment with sustainability
At our core, we are a sustainable-oriented company, dedicated to reducing our environmental impact. Through the use of Sustainable Aviation Fuels (SAF) and the efficiency of our fleet, we actively contribute to achieving our Net Zero 2050 goal.
At Vueling, we invite you to fly to your full potential through self-development and pursuing your professional passion. We invite you to celebrate your unique strengths, work as a team to overcome challenges and achieve your goals for the greater good.
We practice our values every day, create the best working environment and are ready to support you with what you need to shine and make us shine with you.
About Vueling
We're one of the top ten companies in Catalonia, and we're part of IAG, one of the world's leading aviation groups.
We are one of Europe’s leading low-cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy.
We fly direct to over 140 destinations in 30 countries in Europe, North Africa and the Middle East.
As part of IAG, we’ve led the way in setting a target of zero net emissions by 2050.
Our purpose is about more than just providing a transport service; it's about connecting to new adventures, reunions, firsts.
It's about who we are.
Customer Research & Trends Specialist
Conduct in-depth research and analysis across the airline industry and other relevant sectors, to provide actionable insights that drive operational efficiencies and enhanced customer satisfaction.
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