Welcome to this recruitment process with Vueling!

Applying is your first step to having the opportunity to join the first Top Employer airline in Europe. We hope the information you find here encourages you to apply so we can get to know you and stay connected.

Let's start by getting to know us better!

At Vueling, we love to make things happen. We always do our best to go one step further and do it better. We invite our people to celebrate their unique strengths, work as a team to overcome challenges and achieve their goals for the greater good.

Our team is made of great professionals. Great and passionate people who collaborate, support and complement each other's skills.

We are one of Europe's leading low-cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy.

 Job Purpose

The Head of E-Commerce is responsible for defining and scaling the digital commercial ecosystem across all customer-facing digital touch points. The role supports the commercial lifecycle communication strategy across pre-booking, booking and post-booking phases with email as a core execution channel, ensuring that digital platforms, capabilities and experiences drive revenue growth, customer engagement and operational efficiency.

Acting as a strategic integrator, the role translates business priorities into scalable digital commercial capabilities, leveraging data, experimentation, personalization and automation in close collaboration with other invested stakeholders to ensure full-funnel visibility and performance optimization aligned with long-term technology and platform strategy.

Main Accountabilities

• Deliver a cohesive, scalable and revenue-oriented user experience across all owned digital channels, ensuring consistency and alignment with commercial objectives.

• Ensure customer-facing interfaces are continuously improved through data-driven insights, customer understanding and stakeholder collaboration, enabling intuitive navigation and engagement.

• Ensure full-funnel visibility of performance metrics, traffic quality and conversion outcomes, enabling effective optimization of the digital booking experience.

• Drive revenue growth and cost avoidance by enabling intuitive digital self-service, lifecycle optimization and efficient customer interactions in collaboration with Customer and Operations teams.

• Support commercial and service objectives through timely, relevant and personalized communications that reinforce the digital journey and increase customer lifetime value.

• Ensure consistent, relevant and compliant activation of customer data across channels to improve conversion, engagement and lifecycle performance, in close collaboration with other invested stakeholders.

• Embed test-and-learn principles into design, content and commercial decision-making, ensuring experimentation is prioritized, statistically robust, repeatable and that learnings are institutionalized to drive sustained performance improvements.

• Ensure shared, transparent and actionable performance visibility from traffic acquisition through conversion, working closely with Analytics and Traffic Acquisition teams to inform decision-making and prioritization.

• Ensure platforms, tools and processes are designed for reuse, growth and future capability expansion, and that short-term commercial needs do not compromise long-term architectural integrity.

• Enable scalable, explainable and enterprise-aligned use of advanced capabilities to support commercial performance and operational effectiveness.

• Align commercial priorities, technology development and digital execution through joint planning and shared accountability.

•  Ensure effective governance, accountability and collaboration across sub-functions, and foster a positive, high-performing working environment.

Main Responsibilities - Tasks

• Define and execute the digital commercial strategy across desktop, mobile web and app platforms.

• Oversee and align UX/UI research, design and content operations across the entire digital journey.

• Manage and optimize the acquisition-to-payment experience within owned digital booking channels, in close collaboration with Traffic Acquisition teams.

• Own the post-booking digital customer journey from a commercial and operational perspective.

• Support the digital commercial lifecycle communication strategy across pre-booking, booking and post-booking phases, with email as a core execution channel.

• Define and activate customer segmentation and personalization strategies across the digital commercial lifecycle, leveraging customer data platforms (CDP) and related decisioning capabilities.

• Build, scale and govern a continuous experimentation and optimization framework across digital channels.

• Drive the digital analytics and optimization loop across owned digital channels.

• Champion a scalable digital commercial vision in collaboration with Technology and Product teams.

• Leverage automation and AI-enabled capabilities to improve speed, relevance and efficiency across digital commerce operations.

• Coordinate transversal collaboration with internal departments and external partners.

• Organize and manage the team, promoting development, teamwork and communication across the company.

Main Relationships

• Technology / Product Teams: to define and deliver scalable digital capabilities aligned with roadmap priorities and platform strategy.

• Other Commercial Teams (Ancillaries, Loyalty, Revenue Management, Payments): to align digital commercial execution, lifecycle strategy and product presentation across owned channels.

• Traffic Acquisition Team: to ensure full-funnel performance visibility, shared analytics and optimization of traffic quality and conversion outcomes.

• Customer Team: to ensure post-booking digital journeys and self-service capabilities meet customer needs and reduce cost-to-serve.

• Brand Team: to ensure brand alignment regarding UX/UI and design definitions

Education

• Bachelor’s degree in Business, Engineering, Economics or related disciplines

• Postgraduate education or Master’s degree is desirable

• Deep knowledge of digital commerce business models and end-to-end customer journeys

• Strong understanding of UX/UI principles, design research and content operations

• Solid understanding of commercial lifecycle management across pre- and post-booking

• Strong grasp of digital analytics, conversion optimization and data-informed decision-making

• Experience with personalization and decisioning environments

• Understanding of omni-channel digital technology stacks and platform integration

• Working knowledge of collaboration models between business, technology and product teams

Experience 

• Minimum of 5 years’ experience in digital commerce, e-commerce, digital product or commercial digital roles

• Minimum of 4 years’ experience in leadership roles managing multidisciplinary teams

• Proven experience leading cross-functional teams spanning UX/UI, content, analytics and lifecycle communications

• Demonstrated ability to define and scale digital commercial strategies across channels

• Experience building and operating structured experimentation and optimization frameworks

• Experience collaborating closely with Traffic Acquisition teams to manage full-funnel performance visibility

• Experience managing external vendors and digital platforms

• Experience managing or contributing to CapEx and OpEx budgets

Competencies 

Leadership

Strategic Capacity

Influence

Digital mindset

Organization & Planning

Languages 

English Proficiency C1

Spanish Proficiency C1

Location

Barcelona, Viladecans - Spain

We are the only Top Employer airline in Europe

For the second year running, Vueling is the only European airline and the only low-cost airline in the world to obtain this certification. The Top Employers Institute programme certifies organizations based on the participation and results of their HR Best Practices Survey. This survey covers six HR domains consisting of 20 topics including People Strategy, Work Environment, Talent Acquisition, Learning, Diversity, Equity & Inclusion, Wellbeing and more.

🟡 #FlyToYourFullPotential

Every single person who works with us is unique. Join us is accepting the invite to fly to your full potential through self-development and pursuing your professional passion. Our employee value proposition and benefits include staff travel, discounts, a flexible working model, and more! Want to learn more? Click here.

🟡 Our Culture 

We thrive on teamwork and collaboration. Joining our team means being part of a cohesive unit that works together, shares knowledge, and supports each other.

Our positive working atmosphere is unique and essential to our productivity and growth. You'll be surrounded by diverse and dynamic professionals. We are passionate about what we do: Connecting People and Places! Learn more about our Mission, Vision, & Values.

🟡 Our Recruitment Process 

Your experience as a candidate is critical for us. We firmly believe that understanding our process will alleviate anxiety and ignite your passion for this extraordinary experience! Please take a closer look at how our process works.